This is one those briefs that gets you cracking away then realize that your client is not communicating their imaginations very clearly. But finally we seemed to be coming to a conclusive concept even though along the line I felt as if I have lost the flare.
Medicaid Radiology, as the name implies is a New Radiology Centre starting up in Abuja. It boasts of state of the art radiology equipment. The aim of the brief is to come up with logo design and general brand direction for this Centre. I started with these first concepts for the logo Design.
When a client doesn’t see the wow! factor that you see in your design, it is back to the drawing board. Took a lot of scraping and switching here and there to come up with these:
These seem to be the winning team. Colors are basically what is remaining to select and we have the Logo that would represent Medicaid Radiology.
