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Concept is everything when you consider that what you are creating will go out there for the world to see, appreciate and criticize.  Criticism is one aspect that can make or mare a creative designer. Be ready for criticism not so that you can defend yourself anytime it comes but so that you can be open to other people’s ideas. In other words, so you can identify criticisms you could use to adjust your design approaches and the ones that are not worth it.  

Your designs, be it logo, montage, branding, promotionals, product, etc. must first of all stem from the direction of providing a solution not a problem.

There are many ways to vet that a Logo is worth showing off out there.  One way is place them on usual branding objects like letterheads, business cards, Apparels, Gift items, etc.  Such is the case because your logo will go a long way in marketing your product and remaining a point of reference for identification and association.

Here is an additional concept. This one seems to be winning.  So we are going to be playing around with colours after.

Bear in mind that elements that come with famous logos should be in place for a logo to be worth what it stands for which are:

• Logo design should be simple and should not create confusion.
• Should follow the designing principles of color, form, consistency and clarity.
• Should be effective in full colors as well as in black and white.
• Should not lose its look and feel if reproduced on different objects.
• Should be able to project company’s image, strength and integrity.

From my previous post culled from Logoworld I tried to follow the elements of designing a famous logo and I came up with these samples for a client of mine.  The company is an urban development and services company.

Analyse:

Metro citiSERVE Logo

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