Medicaid Radiology, as the name implies is a New Radiology Centre starting up in Abuja. It boasts of state of the art radiology equipment.  The aim of the brief is to come up with logo design and general brand direction for this Centre. I started with these first concepts for the logo Design.

When a client doesn’t see the wow! factor that you see in your design, it is back to the drawing board.  Took a lot of scraping and switching here and there to come up with these:

These seem to be the winning team. Colors are basically what is remaining to select and we have the Logo that would represent Medicaid Radiology.

Photography is one interesting art that I am begining to fall head over heels for.  I usually buy photographs online from stock photography websites, but for some time now I have seen different reasons to do my own pictures. One reason is “Control” and the second one “Its just so much fun I can’t stop clicking”  not to mention “Originality”

Your designs, be it logo, montage, branding, promotionals, product, etc. must first of all stem from the direction of providing a solution not a problem.

Bear in mind that elements that come with famous logos should be in place for a logo to be worth what it stands for which are:

• Logo design should be simple and should not create confusion.
• Should follow the designing principles of color, form, consistency and clarity.
• Should be effective in full colors as well as in black and white.
• Should not lose its look and feel if reproduced on different objects.
• Should be able to project company’s image, strength and integrity.

Analyse:

Metro citiSERVE Logo

Overview

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While designing a logo certain rules should be followed in other to achieve the same effect. When you apply the following rules you are on your way to possibly creating a (famous) logo that could last a lifetime.

One thing that is very obvious in these logos is that these logo designs are very simple. No fancy or complex graphic art work done. But yet they are excellent memory triggers.

Elements that help in making Logos famous Whether you are designing for an international business or for a market, product and services regionally. The elements of designing a logo would remain the same. Let’s take a look at these elements: